Review: Bronze Seeks Silver: Lessons from a Creative Career in Marketing byMat Zucker

 Mat Zucker is a writer, a strategic marketing consultant, a recognized creative, and a respected veteran in advertising and marketing. With Bronze Seeks Silver: Lessons from a Creative Career in Marketing, Mat Zucker takes the listener into a professional journey spanning almost 30 years in the advertising industry.

I’ve always been fascinated by ads, PR, and communications, by the way they are presented to the public, by the creative process, and by what message a specific spot or campaign tries to put out there. This being said, I jumped at the opportunity to review this insightful audiobook.

Mr. Zucker recalls his experiences in the advertising industry, he explains every high and every low to us as listeners and he shares valuable and important lessons that he learned throughout his impressive career.

This book is part memoir, part guidebook to everyone who wants to understand how this industry works, and I absolutely appreciated the fact that the author took the time to record the audiobook version himself.

 Mat Zucker reads in a really pleasant tone, he perfectly explains each situation, keeps a perfect pace and he manages to be awkward, successful, or even funny at just the right moment in his performance. I’m glad that he decided to record this in his own voice and not put it out for someone else to tell this story.

Bronze Seeks Silver: Lessons from a Creative Career in Marketing by renowned Ad veteran Mat Zucker is a really captivating narrative experience and those interested in advertising, marketing, PR, and communications should not miss it!

There are a lot of important lessons to be learned and it’s always better to be taught by someone who is the best at their job. Newcomers to the advertising industry, veterans, or even those with just a passing interest should definitely pick up this audiobook! Who knows, maybe they will discover a passion for it!

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Victor Dima

Founder, owner and Editor in Chief at The Audiobook Blog

Victor Dima is an internationally recognized Audiobooks Industry specialist, consultant, insider and reviewer with almost 10,000 helpful votes on Audible. Listened to more than 1,400 audiobooks, have written reviews for almost 400 and rated close to 800 of them. If you want Victor to review your audiobook or if you need help with choosing the right narrator, you can get in touch at reviews@theaudiobookblog.com

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